The Designer

Intent on retaining an air of classicism in his design, Lionel Ladoire has created a distinctive timepiece of harmonious lines and outspoken design elements, within a fine watch mechanism. He gathered the best artisans and engineers, then supervised the watch’s creation from start to finish, checking every step of the process and every component with uncompromising standards.

Made in Geneva

Tawaf is Lionel Ladoire’s masterpiece, emerging from Geneva’s history of skilled watchmaking and unparalleled quality. It is also the product of the Islamic tradition, seen in its symbols evoking the pilgrimage to Mecca and its anti-clockwise movement, the Tawaf model’s ritual element. To look at the three models in each set is to be impressed by their originality and uniqueness: one in pink gold, one platinum, and one stainless steel. The casing for each of the three models in the series is subtly engraved with one of the 99 attributes of Allah, making each trio a priceless collectible piece.